Sustainable Strategic Planning

This event is part of the series:
Duke University - Continuing Studies

June 23, 2020
9:00 AM - 4:00 PM

Instructor: Anne Willson, anne@annewillson.com 

Participants explore the strategic planning process as an important tool for nonprofit organizations. Focus will be on the basic components of a strategic plan and the planning process, as well as comparing a variety of business practice tools for an organizational assessment. Tools include the SWOT Analysis, Sustainability Matrix, and the Strategy Canvas, etc. This course provides an opportunity for students to apply various tools and examine current practices in strategic planning.

Key Learning Objectives

  1. Explore the components of a strategic plan process
  2. Apply various analysis tools
  3. Analyze sample plans from nonprofits 

Bio: Anne Willson works with nonprofits to strengthen the core structures of the organizations and increase their social impact.  With a grounded, real-world perspective gained through twenty-seven years in the nonprofit sector, she assists organizations in addressing several fundamental issues necessary for compelling community engagement: sustainable strategic planning built from foundational pillars, solidifying organizational integrity, and identifying and leveraging organizational assets to broaden engagement and increase both philanthropic and earned revenue streams.  Anne holds two B.A.’s, an M.A. in Liberal Arts and a Duke Certificate in Nonprofit Management.

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